Considering the market opening perspectives and the globalization of economy, and with the aim of raising the national product to a competitive level, the Tunisian tobacco sector through its two manufacturing units, RNTA and MTK, launched an integrated partnership since 1995. Objectives sought can mainly be summarized in the following points:
For this reason, commercial contracts including integrated partnership programs have been concluded with the BAT and JTI companies since 1995. The execution phases are as follows:
1995 conclusion a multi-year purchase contract between F.J.Burrus (BAT) and RNTA to supply the market needs with the 20 Mars Inter cigarettes and which production is divided according to the following proportions:
The production capacity of the pilot workshop increased from 270 million cigarettes in the beginning to 2,6 billion cigarettes in 2003 thanks to investments made by the RNTA.
In 1997 : a manufacturing-packing unit of “box” cigarettes
was installed by the RJR in Kairouan with a capacity of 4 billion cigarettes/year.
The signing of a commercial contract with the MTK in the framework of
an integrated partnership enabled the launching of the production of
new labels of cigarettes mainly including Cristal Extra and Light Cristal
with no consideration to sub-contracting quantities of 20 Mars Inter.
In 1999 : MTK-JTI (RJR) : signing of a sub-contract for the transformation of tobacco in MTK plants at a rate of 3600 Tons/year.
Results obtained during the 1995-2007 period compared to sought objectives are encouraging, enabling the repatriation of Box cigarettes production to the national territory in the most suitable cost and quality conditions.