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In order to follow the evolution and the tendency of the market, the
Marketing entity is constantly to the listening of the consumer through:
customers of tobacco products such as coffee shop managers for the
water pipe's Moassel.
surveys conducted with direct consumers of tobacco products.
of cigarettes and water pipe Moassel are organized periodically in
the two entreprise.
to warehouses charged of the distribution of tobacco products to control
conditions of storage.
These actions allow RNTA and MTK to follow needs of the market better,
and thereby adapt the range of their products to consumers’ tastes,
and to conceive new products that answer the best to the new tendencies.
Three major tendencies arise from the evolution of the Tunisian market
A regular brown cigarettes decline started since the end of the eighties and is more and more confirmed,
An increasing preference of smokers for blond cigarettes,
An irreversible tendency toward the local rigid packet (20 Mars Inter, 20 Mars Silver, 20 Mars Gold and Cristal light).